Support for bringing your lunch to work and forgoing the instant pizza delivery just got stronger. Not only is creating home-cooked food healthier and less expensive, researchers just stated that it can increase your well-being.

A research team examined for the first time how product self-creation affects our consumption experience and well-being. Seven studies showed evidence that when consumers self-create a product, they appreciate it to a greater degree, are likely to consume it more mindfully, and experience greater overall well-being.

Making our meals can help us consume more consciously while enhancing the enjoyment of our consumption.

The research included a cooking school study looking at people who took a series of cooking classes and then cooked at home. Another study investigated participants who received Hello Fresh meal-kits to create meals at home.

The cooking school study revealed that taking the cooking classes and learning to cook is associated with eating mindfully and positive health well-being. In the meal-kit study, after ordering meal kits and cooking at home, consumers showed more mindful food consumption and greater well-being.

Read their paper here: The Self-Creation Effect: Making a Product Supports Its Mindful Consumption And the Consumer’s Well-Being.

So choose your veggies, grab a mandoline and slice your way to an improved state of mind!






Your name will be added to our mailing list to receive exclusive discounts and tips for great meals. You can opt out at any time. We never share your data.


Pin It on Pinterest

Share This