enlightened eats

kinsho is the self-knowledge and intuition gleaned from our many food experiences. We access these insights by paying attention.


Kinsho is dedicated to helping you create enlightened eats.

We do this by selling well-designed lunchware and kitchen products because these are the physical tools used to construct meals.

Yet our minds also create our mealtime experiences. And we are invisibly triggered by our environments.

HOW we eat is just as important as WHAT we eat.

Especially if we want to maximize pleasure and health benefits.

So we also provide bite-size, mindfulness tips to help you perceive highly personal, food-related insights that can support your ongoing creation of intentional, tasty meals.

Cheers to that!

Why now?

Mindfulness, in life and applied to food, has been a driving trend for the last 5 years.

Consumers are already tuning into their kinsho and changing macro-consumption patterns.

The result is increased demand for organic, clean, local and whole food. The food industry is responding with label transparency, reductions in salt, sugar and unrecognizable ingredients. And the food innovation scene is white hot as passionate founders create craveworthy products using healthy ingredients and sustainable production methods.

Our collective kinsho is changing the food world. And there is more we can accomplish.

 Becoming adept at perceiving and articulating our food-related insights can help us increase enjoyment of our food, make healthier choices, and evolve consumption habits to support global well-being.

And it can start with the next bite.

about kinsho

Heather Sears started kinsho because her increasingly mindless food habits and smart phone addiction had her choking during triple-tasking work lunches and making unhealthy (but fast!) food choices for herself and family.

She found that integrating mindful moments around food – shopping, prep and eating – helped her increase the healthfulness and pleasure of each bite. It also deepened her self-knowing as new food preferences emerged and old habits slipped away. She wrote about this in her award-winning book, Mind to Mouth: A Busy Chick’s Guide to Mindful Meals

kinsho’s award-winning products are based on designs to support portion awareness and brand content will both inspire easy healthy meals and show how mealtime mindfulness can reveal insights that support a deeper connection not just with the food we eat, but with ourselves, family and friends.

kinsho was founded in Boston’s South End where Heather lives with her husband and young son – an expert in attentive tasting and bento box product testing.

About the Book

After fixing her tech-triggered choking during working lunches through mindfulness, Kinsho’s founder wrote the 4x award-winning book Mind to Mouth: A Busy Chick’s Guide to Mindful Mealtime Moments. The book shares her candid journey, research findings and a simple, effective mindfulness approach to enjoy meals—and life—more fully.

Mind to Mouth will help you…

  • Plan, shop, cook, and eat mindfully
  • Disrupt unhelpful internal narratives
  • Manage external influences and pressures
  • Create mental space and be more fully present
  • Save time, energy, and money

You’ll learn easy-to-digest mindfulness tips that fit into already-packed schedules. And you’ll see how you really can be both a busy chick and a mindful one at the same time.

Awards for Mind to Mouth:

  • 2017 New England Book Festival: Best “How To” book
  • 2018  Independent Publisher (IPPY) Award: Bronze medal
  • 2018 Indie Reader IRDA Award: Best First Book, Non-Fiction
  • 2018 Readers’ Favorite Award: Bronze Medal, Food Genre

Available on Amazon and Barnes and Noble.

“This is a MUST read …pure inspiration that captivates the reader as it blends evidence-based research with an easy to understand how-to approach to being mindful.”

Megrette Fletcher MEd, RD, CD,  Author and co-founder of The Center for Mindful Eating


We’d love to hear from you.

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